January 2013
| Business World Magazine | 197
we’ll be more competitive.” Additionally,
the company will be expanding their portfo-
lio. They are already evaluating other prod-
ucts towards that end – like a rail cart, for
example. “I see Duratray having a band of
portfolio products that are going to be simi-
lar in uniqueness and very beneficial to the
mining world.” Another important aspect
of the company’s growth, according to Ro-
jas, is client feedback. “There’s no doubt that
Duratray as a company is continually grow-
ing. One of the key objectives we have going
forward is learning from some of our mis-
takes, and learning from feedback the client
provides. Due to that feedback we’re mak-
ing changes to the way we develop. I think
definitely the future in the alignment of the
product is due to client feedback rather than
our decisions of what we think are best. We’ll
leave it right to the mines,” says Rojas.
o