Page 195 - Jan 2013

January 2013 | Business World Magazine | 195
avoid was the effect of the global financial
crisis. “We prepared ourselves for the worst,
and it wasn’t that bad. We had a lot of pur-
chases through that year. Sometimes I am
embarrassed to say that,” Rojas jokes. “But
we did fairly well.”
A DYNAMIC DESIGN FOR A
DYNAMIC COMPANY
Again, Duratray’s product is the only one of
its kind on the market. “Because of that, we
can provide quite a list of benefits straight
away, due to our design. There’s no one else
out there that can give you impact shock ab-
sorption, or a lack of noise. There’s no one.
Steel trays make a lot of noise, a lot of im-
pact, a lot of vibration,” reports Rojas. These
key advantages are especially relevant in areas
such as Hunter Valley in New South Wales,
where the mines are located very close to
communities. By using Duratray’s suspend-
ed dump body, they are able to reduce a sub-
stantial amount of noise.
Rojas says Duratray is not as large as
some of the other companies he has worked
with, but if anything, that is a good thing. “I
was bored with big companies, where I spent
a lot of time in committees and meetings,
and making decisions with groups of 10 to
15 executives. One of the reasons I moved
into Duratray was that it was a fairly dynam-
ic company where decisions were being made
really quickly,” he says. The employee count
at Duratray in Australia, Rojas says, amounts
to somewhere between 50 to 70 people. “It’s
definitely a smaller company, and we have
got a fully dynamic team and a fully dynam-
ic way of doing things. It allows us to basi-
cally grow and establish things quite quickly,
which is one of the key reasons I enjoy the
job. We’re not involved in as much bureau-
cracy.”