December 2013
| Business World Magazine | 71
Gomez says. “The board has a five-year
plan in place with (New Jersey-born
course architect) Rees Jones to redesign
certain holes, which will make the golf
course better and hopefully bring in new
members because it’ll provide them an
exciting and fun course to play.”
Improvements bring members, mem-
bers bring tournaments and tournaments
bring business, Gomez says – citing the
ripple effect increased crowds at the
course would have on neighboring retail
establishments, restaurants and hotels.
“I don’t know of anyone who’s done a
formal study, but it certainly does make a
difference,”
Gomez says. “All those establishments
would certainly be benefited from the
club hosting events. Add that to the type
of business the members do on the course
simply while they’re playing together and
it’s clear we play an important role.”
John Gomez
