December 2013
| Business World Magazine | 45
V
isitors to the Greenbriar at
Oceanaire Golf & Country
Club website – which theWare-
town, N.J. property shares with similarly
named Garden State facilities in Monroe
and Rockaway – are immediately greet-
ed by a video presentation in which the
concept of adult active community living
is introduced. By the time the 54-second
snippet is complete at
com, there’s little doubt that the facility’s
Miami-based developer, the Lennar Cor-
poration, considers itself both the 55-plus
concept’s creator and its gold standard.
“Lennar realized a need to provide ac-
tive adults with more than just a place
