December 2013
| Business World Magazine | 165
few SKUs and freshness offset by avail-
ability, or visa-versa.”
And on the days where his resolve is
waning, Heimark recalls his experiences
as an intern and the lessons learned about
advocating for every stakeholder in the
brewer-to-consumer process – which is a
mindset he still sees in the vast majority
of family run distribution organizations.
“When we walk in a retail outlet, we
want that bar, C-store, grocery store or
any other customer to know we are there
to create success for them,” he said. “We
do this by offering a great assortment, by
offering expert advice, but most basically
by giving them adequate time and atten-
tion and not just dashing out with an or-
der. As consolidation continues through-
out the beer industry, Heimark says it is
a shame some of that service mindset is
being sacrificed.
“When a brewer – big or small – part-
ners with us, I want them to know this is
their team. They do not need to make ap-
pointments. They do not need permission
to be with our people. We are their path
to market and we are there for their suc-
cess.”
One wall of plaques and awards
