December 2013
| Business World Magazine | 161
cess. I wake up and drive to work think-
ing about what more we can do to create
that success every day.
“At all times, I am thinking about the
attitude of my team. Do they believe in
the vision of shared success? What more
can I do to help them see that vision?”
The “shared values” to which he refers
– treat each other with uncompromising
truth; lavish trust on our associates; men-
tor unselfishly; be receptive to new ideas
regardless of origin; take personal risks
for the organization’s sake; give credit
where it’s due; reject dishonest dollars;
and put the interests of others before our
own –illustrate an approach he considers
vital to maintaining employee content-
ment.
“Our folks embrace these principles,”
he says, “and that makes it a great place to
spend 50-plus hours a week.”
The business actually got its start at
the family level back in 1937, when Hei-
mark’s grandfather, Rudy, founded the
Heimark Distributing Company in near-
by Indio, Calif. He then founded Triangle
with business partner James Fleming two
decades later and was joined a year later
by Heimark’s father, Donald, after a stint
in the U.S. Air Force.
Heimark got his feet wet after gradu-
ating from Claremont McKenna Col-
Some of our draft beer offerings
