December 2013
| Business World Magazine | 157
subsequent batches. Distributors take or-
ders from their specific retailers – stores,
restaurants, etc. – and deliver the mer-
chandise; in fact, retailers infrequently
keep more than a week or two of inven-
tory on hand at their places of business.
Another role of the distributor is brand-
building, which, in Triangle’s case, means
27 sales representatives calling on more
than 1,500 retail accounts. The reps take
inventory, suggest orders, discuss new
brands and packages and discuss pricing,
assortment, display and merchandising.
Depending on the nature of the relation-
Triangle exterior
