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| Business World Magazine |
September 2012
ucts and services to a similar client base.”
Outdoor Living Brands’ different arms
make for logical “diversification plays” for
their franchisees, Grandpre explains. If an
Archadeck franchisee is looking for ways
to grow, for example, opening a Mosquito
Squad franchise would allow them to har-
ness additional services to sell to their cus-
tomer base.
When looking for compatible franchises
to add to their portfolio, Outdoor Living
Brands seeks young businesses that want to
partner with a larger organization that can
help accelerate their growth. Young does not
mean unproven, however. “We’re looking for
businesses that have an initial track record of
success,” Grandpre says.
Ideally, he explains, an Outdoor Living
Brands acquisition will have been in opera-
tion for three-plus years and have 15-20 lo-
cations. “We want proof of concept that the
business model works, that the franchising
OLB
Management
Team
