September 2012
| Business World Magazine | 97
of the business has been successfully tackled,
and that it’s in a related industry to the spac-
es we’re already in.”
Industries they are pursuing include
landscaping, irrigation, and exterior mainte-
nance – any sort of outdoor contracting ser-
vice type of business, Grandpre says.
Additionally, there is a strong culture at
the foundation of Outdoor Living Brands,
and it’s important their franchise partners
can embrace that.
LIVING WELL
Outdoor Living Brand’s culture is built on
a code of values: LIVE WELL. The letters
in that phrase stand for eight core values:
Lifestyle, Integrity, Visionary, Enrich Lives,
World Class, Enthusiasm, Leadership and
Laughter.
“
Living well is what we’re trying to help
our retail customer do,” Grandpre begins.
“
We fill emotional needs that people have to
spend time outside with friends and family,”
