September 2012
| Business World Magazine | 95
networking and industry contacts via the
IFA, and they all mutually decided to work
together to cross promote their businesses,
and ultimately, put the companies together
under one roof.
The decision was a sensible one, because
all of the businesses are compatible. Outdoor
Lighting Perspectives, for example, is the
world’s leading architectural and landscape
lighting company – they light the facade of a
home, the landscaping, and the outdoor liv-
ing space in the back of the home (along with
full-service holiday lighting and commercial
lighting). Archadeck is the world’s lead-
ing designer and builder of decks, screened
porches, open porches, sunrooms, patios,
hardscapes, outdoor kitchens and outdoor
fireplaces – the very same living spaces that
Outdoor Lighting Perspectives lights.
“
At Outdoor Living Perspectives, most of
their clients had a lighting system installed
on the front of their home,” Grandpre re-
calls. “Most of our clients at Archadeck were
adding attractive outdoor living space to the
back of the home, but at the end of the day
our clients were the same. In addition, we
overlapped in a lot of the markets.”
“
We want all of our brands to be in com-
plementary spaces,” he adds. “We want to
help our retail customers and our commer-
cial customers to enjoy outdoor living. We’re
not looking for business that will be compet-
ing within our existing franchisees. We look
for businesses that are selling related prod-
