88
| Business World Magazine |
September 2012
tomers – their brands also make excellent
choices for people looking to get into fran-
chising. Donaldson has been in the industry
for 15 years, and says he’s never before seen
a brand that can offer the same high levels
of success theirs do. Roughly 30 per cent of
their franchisees have businesses with rev-
enue north of $1 million, and 90 per cent of
their franchisees report growth.
“
The second thing I’d say is it’s a fabulous
model,” he adds. Their brands all offer po-
tential for recurring revenue, rather than just
a one-time opportunity. It’s also a very cash
friendly model, with no need for a brick and
mortar store and with customers who pay
right away.
Another major advantage of Service
Brands is the internet marketing effort they
have rolled out from their headquarters, in-
cluding search engine optimization for all
the brands, and launching a mobile website
for Molly Maid. “We drove 160,000 leads to
