September 2012
| Business World Magazine | 89
franchisees last year,” Donaldson says. In a
business where 92 per cent of their custom-
ers are repeat ones, that is an incredible sum.
“
We’ve taken care of so much of that busi-
ness building effort that can be so difficult
for small owners,” he says.
MAXIMIZING OPPORTUNITY
Moving forward, Donaldson will make sure
Service Brands is firing on all cylinders with
the three brands they have – “that we’re max-
imizing the rich, wonderful opportunities
we have,” he says.
Molly Maid currently covers 455 territo-
ries, with 255 franchisees. Mr. Handyman
has 222 territories with 138 franchisees. Pro-
Tect Painters’ franchisee count is around 35.
“
In every case there’s wide open territory,”
Donaldson says. “We have a lot more foot-
print of the country to cover with ProTect,
there are still many rich and valuable mar-
kets available for Mr. Handyman, and even
the oldest of our brands, Molly Maid, is only
scratching the surface in terms of potential.”
In the long term, Donaldson says he is
positive their brands will continue to lead
in every category they are in. “There will be
a national footprint filled out for all three
brands, high levels of success and respect for
the franchisees, and an expansion into new
exciting service categories.”
They will also be focusing further on na-
tional expansion – Mr. Handyman already
has operations in Canada, and Molly Maid
in Puerto Rico. Donaldson’s previously over-
saw a company with operations in dozens of
countries, so he’s well equipped to lead that
charge.
