September 2012
| Business World Magazine | 87
nels. There’s no one who won’t pick up the
phone and help keep a relationship positive
or solve a problem. Our customers really re-
spond to that commitment.”
When Donaldson joined the business, he
recalls callinghis son-in-lawinCalifornia and
asking him to do a “mystery shop.” His son-
in-law called his local Mr. Handyman fran-
chise, and ended
up extremely im-
pressed. The fran-
chisee technician
delivered a service
far superior to
what he was used to with local independents.
“
Here, in a personal way that I care about,
I saw the way the Mr. Handyman franchise
works to stand above the competition with
superior quality, and superior commitment
to excellence,” Donaldson says.
A FABULOUS MODEL
Service Brands International represents an
excellent opportunity for more than cus-
