Page 54 - BWM Sep 2012

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| Business World Magazine |
September 2012
six months, Zombie Coffee will be offered at
all of their stores. “People love coming in for
our coffee. We’re not expensive and it’s a re-
ally good cup of coffee,” Rendelman says.
Along with their Zombie Coffee, they
also offer regular and a stronger version
called Night Shift, which lends itself to the
name. “We discovered that a lot of people
drink coffee at 8 o’clock at night. We had no
idea people would start drinking coffee that
late,” he says. The Zombie brand also incor-
porates a social aspect, where the company
gives back money to the local communities.
For example, when you buy a cup of Zombie
Coffee, a certain percentage of the sale will
go to various charitable projects. “We feel it’s
great we’re helping causes right in our own
neighbourhood that should be addressed,”