September 2012
| Business World Magazine | 55
he says. They’re also planning on opening
new stores in Boston next spring.
A FUTURE HOUSEHOLD
NAME
Looking ahead long-term, Rendelman sees
Fro.Zen.Yo operating as a strong, interna-
tional brand name. He expects that the com-
pany will change in the next 15 years, but
says their core yogurt business will remain.
As they expand, they will position them-
selves more internationally. Talks are already
underway with potential franchisees located
outside of the United States. “We’re going to
let our success dictate which way we grow,” he
concludes. “We see Fro.Zen.Yo as becoming a
household name in a lot of different markets
and demographics.”
