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| Business World Magazine |
November 2012
franchisee whose client, an airport facility,
incurred incredible having to replace their
carpentry every two years. Since contract-
ing with the milliCare technician, the air-
port has been using the same carpet for more
than six years, and it still looks brand new. In
South America, Salitore says another fran-
chisee has secured many clients by coming
in immediately after a steam cleaning carpet
service was on site. The franchisee proceeds
to apply the milliCare technique to an area
of floor just cleaned, and upon demonstrat-
ing what genuine clean really looks like, he
wins the contract.
MilliCare franchisees can be found
in more than 70 locations throughout the
United States and more than a dozen loca-
tions internationally. But in each area, the
quality and efficiency is the same because the
products and method is the same. Custom-
ers don’t wait until their carpet is dirty to call
either. MilliCare technicians are contracted
to provide their service on an on-going, as
needed, basis. As such, milliCare is the only
franchise which specifically focuses on car-
pet care and maintenance, a unique service
that offers unique potential for franchisees.
While investment costs are low, fran-
chisees also benefit from hands-on support
from field representative who do everything
from help locate an initial base of operation
(
which doesn’t have to be too large), to go-
ing on initial sales calls, train in the technical
side of cleaning, and basically stays until the
franchisee is completely secure in moving
forward on their own. “He doesn’t leave un-