November 2012
| Business World Magazine | 83
til he’s satisfied that you’re satisfied, say Sali-
tore.
He adds that the role of most owners
is a sales role; their business is about getting
business while technicians actually service
the contracts. Training is available to tech-
nicians throughout the year, which includes
lessons on the maintenance and care of all
kinds of textiles.
At the corporate level, there is addi-
tional staff that helps support marketing and
accounting functions, but Salitore describes
his colleagues as “a very close group, like a
family.” For that matter, each franchisee is
considered part of the family, and therefore,
there is constant communication and some-
thing in the way of an annual reunion, essen-
tially the franchise meeting that takes place
every year and allows each to become better
acquainted and exchange ideas on best prac-
tices.
In terms of the future, Salitore says
milliCare’s intent is to become “the domi-
nant force in quality carpet maintenance.”
To achieve that, he says the company works
to identify those with sales and administra-
tive backgrounds who are “solid individuals,
with integrity… someone you wouldn’t mind
going on a camping trip with.”
In all cases, Salitore reminds that fran-
chisees are more than just business owners,
they’re also ambassadors “who represent our
brand.” In the same way they approach the
care of carpets and textiles, milliCare is de-
termined to maintain its reputation as best
in the business.