Page 51 - BWM Nov 2012
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November 2012
| Business World Magazine | 51
literally get in Germany. That goes back to
the early days in Pennsylvania, where a lot of
those people immigrated and started making
pretzels.”
Their product is also affordable, which
sets it apart even more. “It’s all about value
when you visit a Philly Pretzel Factory,” Fer-
rill explains. “Typically people don’t buy one
pretzel, they buy multiple pretzels.” For three
pretzels, most of their stores only charge
$1.50. Then, they have an “escalator model,”
where a customer can buy 10 pretzels for $4
or 20 pretzels for as low as $6.
Currently, Philly Pretzel Factory has
