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| Business World Magazine |
November 2012
roughly 100 franchisees, with over 120
stores open and roughly 175 agreements in
place. At a corporate level, they employ 19
people to support those franchisees includ-
ing Franchise Support Managers, Real Estate
Managers, ConstructionManagers and their
Creative Director.
From a franchising perspective, Fer-
rill says Philly Pretzel Factory is set apart by
the simplicity of their concept. Their menu
is not complicated, and the focus will always
be on serving pretzels every day at a good
value. “It’s a unique product with good value
in terms of investment, and a good return
on the investment,” he says. “The majority
of our franchisees were also customers, and
they love the product.”
That love is the first thing the brand
looks for in potential franchise owners, Fer-
rill adds. After that, they try to find people
who are willing to work hard and grow the
business. “We’re looking for someone who
understands marketing, understands how to
manage and train a staff, and is willing to fol-
low a system,” he says. “We’re willing to train
them on those things, but they have to show