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| Business World Magazine |
November 2012
and more stores. In 2004, they decided to
give others the opportunity to share in their
success.
To help with growing the concept,
Marty Ferrill was brought in. “Dan and Len
are very smart guys, and very entrepreneur-
ial, but they will admit they didn’t know a
lot about franchising or creating a franchise
system – and that’s my background,” Ferrill
says. “I liked the guys and really liked the
concept, so I decided to come on board and
help them put a management team in place
to support the franchisees.”
With Ferrill’s help, Philly Pretzel Fac-
tory assembled a team of highly experienced
experts in marketing, franchising, opera-
tions, and training, and developed the Philly
Pretzel Factory franchise program. Over 100
stores later, that program has proven to be an
effective one.
LOVING THE PRODUCT
The most distinguishing factor when it
comes to Philly Pretzel Factory is their prod-
uct. “It’s a very traditional Philadelphia-style
pretzel, which is quite different than what
people would consider a mall pretzel,” Fer-
rill says. “It’s the same formula you would