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March 2015

| Business World

273

“It’s fairly new, but I think it’s really going to

start catching on here in the next five years,”

he continued. “It’s easier to install and the

price of monitoring the system is becoming

cheaper and cheaper and the prices will con-

tinue to drop.”

THE FUTURE

Having already found success in their local

area, the next step for the Sterling, VA-based

firm is to expand to other areas across the

United States and other metropolitan areas.

Looking at the bigger picture, fromCharlotte

to Atlanta and North Carolina, Williams is

targeting specific clients with a penchant for

doing what Encore Custom A/V does best.

“I’m looking for the client in targeted mar-

kets who’s building a custom home and wants

to build a quarter-million dollar theatre room

or have a large scale automation system, but

there’s no one locally that has the resources or

staff to successfully facilitate the entire proj-

ect,” Williams said.

Expanding horizons and taking risks is noth-

ing new for Williams and his team. Moving

forward, Encore aims to forever change how

we experience home entertainment and how

far technology can take us.