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March 2015
| Business World
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“We pride ourselves in offering an authentic
Barbados experience and are building our
activity programs and dining choices around
experiencing the best Barbados has to offer,”
Scholey said.
Crystal Cove offers complimentary motor-
ized and non-motorized water sports as well
as a kids club, all day dining options, WiFi,
beach and pool ambassador service and a wa-
ter taxi to other Elegant Hotels on the West
coast.
“We try to bring the Bajan culture in to the
resort and encourage our guests to explore
the beauty Barbados has to offer by inviting
them to join us on many free excursions and
off the beaten path activities so they are not
confined to the resort but have a true Barba-
dos experience,” she added.
Current holders of the Gold Travel Life
Sustainability certification, Crystal Cove is
in the final stages of obtaining their Green
Globe Certification. Crystal Cove’s numer-
ous environmental initiatives show their af-
fection and admiration for maintaining the
purity, beauty and serenity of the island they
call home. On their property alone, they
have adopted the use of solar energy for wa-
ter heaters in all guest rooms, kitchen and
staff areas and public bathrooms. But per-
haps the most heroic and heartwarming ven-
ture is there adoption of the Good Shepherd
Primary School – a movement providing
assistance with meals for unfortunate kids
along and regular donations to the school’s
various fundraising efforts.
An island paradise fit for anyone, Crystal
Cove’s appeal is universal. From multi-gen-
erational trips with older children to couples
wanting a getaway, striking an emotional
chord keeps people coming back time and
time again. And in a place like Barbados
where the Caribbean experience has not
been homogenized and supersized, the dis-
cerning traveler can find any level of luxury
in a personalized and intimate setting.
“Travelers are a lot savvier nowadays and
don’t want to be fobbed of with faux experi-
ences,” Scholey said.
“We’ll see people demanding more and
more authentic experiences when they go
on holiday and that is something we have in
abundance in Barbados. In fact, in our ho-
tels we employ local staff and they all have