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Business World |
July 2015
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home owner. “Customers are more knowl-
edgeable now, and are more aware of what
they want when they’re buying a house,”
Dosanjh said.”You have to market for a lot
of different angles and designs for every type
of buyer. There is so much information out
there for buyers that the builder has to keep
on top of it otherwise you feel like you’re be-
hind.”
The DVL team is made up of 40 employees,
with each playing a crucial role in exceed-
ing the always-evolving expectations of the
client. Taking on five to seven homes a year
ranging from 2400 to 10,000 square feet and
between $2 and $5 million, Dosanjh’s for-
mula for a successful client relationship in-
cludes face time and one other critical touch.
“Customer service,” he said. “50% of the