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July 2015
| Business World
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NO SHORTCUTS
You don’t stay relevant in business by taking
shortcuts. After 40 years of staying dedicat-
ed to his crew, community and craft, Bon-
ney Construction has remained authentic
and traditional from the start with patience,
honesty and humility.
“The main thing is that we’ve been here a
long time and we try and be very easy to deal
with. I always try and putmyself in their place
and make a decision that makes everybody
happy,” Bonney said. ““For the customer, we
stress to them ‘look if it takes an extra hour,
you’re not a sub-contractor you’re working
by the hour, so make sure it’s done right.”
“There’s no use in taking shortcuts, it always
comes back to haunt you.”
After 40 years filled with repeat customers,
Bonney knows what it takes to make it in
the construction industry. A not-so-secret
formula for success that boils down to two
things: tact and longevity. “Dealing with the
customer and making sure they’re happy,” he
said. “You know you’ve been around a while
when you’re starting to build houses for the
children of people who we built for before.”
THE FIVE YEAR PLAN
At 64, Bill Bonney has singlehandedly built
a legacy that bears his name. What started
with one in 1974 has spanned over 40 years
and countless projects across New Bruns-
wick. Moving forward, Bonney’s plans for
the future include more developments and
even a changing of the guard.
“With the land that we’ve purchased and
developed, things will continue to go and I
think we can have a smooth transition with
my two sons with them taking over,” he said.
“They’ve both worked on the job and have
10-12 years experience and they’ve done ev-
erything from footings to trim and all the
stuff in between.”
Blessedwith repeat business and a golden and
glowing reputation throughout the commu-
nity with their charity initiatives, Bonney is
confident that his business is in good hands.
“In five years, I will be coming in less and
less,” he said. “My sons getting more and
more independent and can handle and do
the jobs. So our goal over the next 4-5 years
is have them run the business and I can sit in
the rocking chair a little bit.”