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February 2015

| Business World

69

“The people in Japan are paying three to four

times more for electricity when compared to

the United States,” Ohno added. “That’s why

the people in Japan are very conscious about

their monthly heating and cooling bills.”

To combat both the concerns and the con-

sciousness of its customers, Ichijo USA’s

rigorous research and development has led

them to continually push the boundaries of

their technology as a means towards foster-

ing peace of mind.

“One of the next things we have to do is im-

prove the building envelope so the houses

and the panel systems that we make in the

Philippines become 50 to 60% thicker,”

Ohno said. “We focus on generating energy