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Business World |
February 2015
64
homes but is now more focused on the i-
cube. Developed in 2008, more than 3,000
homes have been constructed to these stan-
dards in Japan. The i-cube represents four
innovations: comfort, usable, beneficial and
eco-friendly. Fabricated entirely indoors,
i-cube homes can be erected in weeks, not
months and built one at a time to fit your
street, your neighborhood, and your needs
and tastes. As the real estate market shifts its
thinking to appease the more environmen-
tally conscious customer and provide health-
ier living environments, Ichijo USA’s goal is
to employ a series of standards, practices and
processes to usher in a new benchmark for
custom home building.
For Ichijo USA Marketing Manager Amy
Tovel, the intricacies of both the business
and sustainability model further amplify the
persuasiveness of the brand, its narrative and
its ability to consistently deliver high quality
products.
“Unlike most builders here in the USA who
build developments, In Japan it’s one house
at a time and it’s completely custom,” Tovel
said. “They’re building at least 10,000 homes
a year now and so many that they have a fa-
cility in the Philippines where they fabri-
cate much of what goes into homes - like
windows, in-floor radiant heating and solar
powered systems.”