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Business World |
February 2015
14
Franchise Concepts celebrates that excep-
tional work in other ways, as well. For ex-
ample, every year a large number of their
franchisees attend the West Coast Art &
Frame Expo in Las Vegas, which is one of the
largest national trade shows for their indus-
try. While there, Franchise Concepts hosts a
special social function for their franchisees
in attendance.
Throughout the rest of the year, the com-
pany’s regional managers also host regional
meetings in areas where they have “a density
of stores.”
“We encourage sharing success among our
stores,” Dahl says. “In fact, many of the best
ideas we come up with as a corporate iden-
tity aren’t really developed by the corporate
staff. They’re polished by the corporate staff,
but the idea usually traces back to a franchi-
see or group of franchisees who have tried
something new – whether it’s a product or
an operating technique.”
Moving forward, Dahl says Franchise Con-
cepts aims to continue encouraging that
kind of innovation from within their ranks.
They are also looking to bolster those ranks.
Over the next few years, Dahl says they ex-
pect to grow all three of their brands, while
also looking for other franchise opportuni-
ties outside of art and framing.