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Business World |
February 2015
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they have also helped secure cost effective in-
surance rates or reduced fees for credit pro-
cessing.
“We’re always trying to find the best possible
space that fits our business model, and that
balances location and cost,” Dave explains.
“We have a business model that we’ve been
following for years, and it’s been very suc-
cessful.”
From there, Franchise Concepts continues
to support their franchisees with plenty of
initial training and ongoing support. They
also offer marketing support, and help fran-
chisees adapt to advances in technology. For
example, the group’s stores are all comple-
mented with equipment that allows them to
rapidly cut frames and matting to customer
specification.
“We’re always early adopters of technology
that comes into our industry,” Dahl says.
“Oftentimes, people who develop new tech-
nology in our industry come to us first, in
order to have our stores act as test sites for
new advances. We always look to be at the
front edge of that technology, and once it’s
proven, we then deliver it to the entire fran-
chisee body.”
According to Dahl , Franchise Concepts also
looks for advancements in that technology
once it’s installed, going as far as working
with the developer directly to come up with
a solution tailored to their business. All fran-
chisees benefit from that kind of forward-
thinking.
“We’ve got one very specific program we’ve
expanded beyond what is offered to the in-
dustry in general, to the point where it’s even
renamed for our stores,” Dahl says.
Beyond that, Franchise Concepts fosters ex-
ceptionally close relationships with the many
companies on their supply chain – which
benefits their franchisees immensely. Unlike
many other franchises, Franchise Concepts
doesn’t wholesale the product of a specific
manufacturer. Instead, they work with a va-
riety of people and companies and use their
size and scope to get better prices for their
stores. That way, franchisees have the free-