14 | About Sales
within this industry which, again, is differ-
ent from traditional real estate sales. She
says About Sales may work closely with es-
tablished firms but more often partners with
builders when they’re just starting their com-
pany from ground zero. “We help a building
company become a building company,” says
Gary. “We know what they need from day
one, and that’s not just sales but contracting
tools, marketing and a partner who believes
in them.”
What Gary finds particularly exciting is how
