About Sales | 17
About Sales, Inc., these have been strength-
ened by strategic relationships maintained
by the company with other enterprises. The
company works closely with the law firm
of McMichael & Gray which specializes in
both commercial and residential real estate
law as well as builder and developer services.
About Sales and its clients also benefit from
a close relationship withAcademyMortgage,
a 25 year-old company distinguished as one
of the nation’s largest and most respected in-
dependent mortgage lenders. Marketing and
promotional materials which are so critical
to sales are developed through the company’s
partnering with the creative design team at
Another Keen Idea based in Powder Springs,
Georgia. The success of About Sales has also
enabled these companies to more greatly
experience success along with an increasing
number of builders and developers.
In terms of the future, Gary says she believes
her business model could serve in other mar-
kets. She’s open to the idea of opening new
locations sometime in the next few years,
and, should these also achieve success, she
might consider franchising the business. For
now, her focus is all about Atlanta. She says
that she feels grateful to grow a company
that serves a family of building companies as
well as families longing to find their dream
home, but, for that matter, that’s a focus of
Gary’s family too. Her husband, brother-in-
law and sister-in-law all work at the business
today. This family business, founded on fam-
ily values of dedicated service, all driven by a
team of industry experts singularly focused
on providing solutions that empower new
and existing builders to better achieve their
goals, is positioned to capitalize on increas-
ing opportunities in the Atlanta market.
Having experienced the hardship so many
confronted not so many years ago, Gary af-
firms how rewarding it is to see such promis-
ing potential in present conditions.
“The first three years were not for the faint
of heart, and it often felt like we were swim-
ming against the tide,” says Gary. “New con-
struction is hitting a stride right now, and it
is exciting to see opportunities for builders
and subcontractors increasing. We’re having
fun helping a lot of companies; it just took a
while to get to the fun part.”
that Gary knew exactly what she wanted to
do when she grew up, and there would be no
stopping that force of determination.
