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| Presse Café
they want franchisees that are ready to do
the same for their customers.
“
We’re looking for independent own-
ers,” Boisjoly says. “We’re not looking for in-
vestors; we want people who are going to get
involved in their franchise. We feel it’s really
important to be close to the people we serve,
and we want franchisees to be there and
bring the spirit to life inside the Presse Café.
We work hand-in-hand with the franchisees
to help them do that.”
Because Presse Café’s franchisees are so
close to the community they serve, they can
anticipate customer needs and come up with
business plans to accommodate those needs.
For instance, our franchisee in Cyprus sug-
gested a special type of iced coffee he knew
his customers would love.
“
We decided to add that item to his
menu, because we trusted that the franchi-
see knew what was good for his customers
and what they wanted – and it was a great
success,” Boisjoly says. This year, they even
brought that iced coffee to other stores, in
Canada, where it achieved even further suc-
cess.