Presse Café | 7
The food at Presse Café is indeed excel-
lent. They do not serve anything that comes
pre-packaged, or that has to be unwrapped.
All of their meals are made fresh, on-premise
every day, and are highly customizable. Their
sandwiches come pressed or wrapped, and
their salads are made fresh every day and are
updated all the time.
Boisjoly has personally been present at
many Presse Café openings, and she always
listens to what the customers are saying.
“‘
Oh it’s great because they have good coffee
and good food as well,’” she says. “I hear that
all the time.”
In 2003, the motto for Presse Café was
changed from ‘A Way of Life’ to ‘Breathe,
Eat, Drink’ to better reflect the brand’s grow-
ing focus.
“
This is a place where you sit down, eat
great food, and drink great coffee,” Boisjoly
says.“That’s what defines Presse Café.”
FRANCHISE
COLLABORATION
From a franchise development perspective,
the most appealing element of Presse Café
is their culture of collaboration. They work
hand-in-hand with their franchisees, and