10
| Presse Café
able to help.
There’s also training sessions for all
franchisees held every three months. At that
time they discuss new products, the latest
promotions, and open the floor to any ques-
tions while giving franchisees an opportuni-
ty to learn from their peers.
ALL ABOUT PASSION
Presse Café currently has over 60 franchises
in Canada and abroad. So far, Boisjoly says,
their growth has occurred organically. Peo-
ple from all over the world have approached
them, said they loved the concept, andwould
love to open a store locally. Many of them are
people who visited or studied in Montreal,
and wanted to bring the brand home with
them. “It’s people who just fell in love,” she
says.
“
The most important thing for us is
passion, so if we meet business people with
the same passion as us, most of the time we’ll
just decide to dive in with them.”That strate-
gy has led them to places as diverse as Dubai,
Bucharest, Morocco and Sydney.
Presse Café is a young company with
a passionate management team, so they are
not afraid to go in unexpected directions.