Presse Café | 11
That openness – combined with a dedica-
tion to doing everything they can to make
sure each franchise is a success – has led the
brand down a road of success. Boisjoly says
that road shows no signs of stopping.
“
We don’t want to open just to open,”
she says. “We want to open with the right
person in the right place.” In a few years she
predicts the brand will have a lot more stores
in different provinces of Canada, especially
inQuebec and Ontario where there’s a grow-
ing demand for the concept, as well as a few
more international cities added to the list.