Presse Café | 11
That openness – combined with a dedica-
tion to doing everything they can to make
sure each franchise is a success – has led the
brand down a road of success. Boisjoly says
that road shows no signs of stopping.
We don’t want to open just to open,”
she says. “We want to open with the right
person in the right place.” In a few years she
predicts the brand will have a lot more stores
in different provinces of Canada, especially
inQuebec and Ontario where there’s a grow-
ing demand for the concept, as well as a few
more international cities added to the list.