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I’m building memories; I’m im-
pacting the way people live and
experience their daily life.”
“Don’t get me wrong,” he adds,
“we work hard to be success-
ful; to make a profit so we can
support our staff; continue to
move forward and give back to
the community. But at the end
of the day, what makes me tru-
ly satisfied is knowing that I’ve
done those things, but at the
same time, I’ve created some-
thing special. Something that
exceeds expectations, sets a
new benchmark, something
that people look at and say
‘Wow!’”
When it comes to exceeding the
expectations of their end-us-
ers, Holborn does not limit it-
self to one development sector
or property type. Joo Kim says
their goal is to keep pushing
themselves to be continually
improving. “We always want to
be growing, learning, and tak-
ing on new challenges.”
Whether it’s residential tow-
ers, mixed-use and commer-
cial buildings, hotels or mas-
ter-planned communities, the
commonality between all Hol-
born projects is quality – espe-
cially when it comes to design.
“That’s in our DNA,” Joo Kim
says. “We love design. We be-
lieve it’s very important to have
the best designs possible.”
However, he’s quick to clarify
that having the best designs
doesn’t necessarily mean hav-
ing the most expensive ones.
According to Joo Kim, the best
kind of designs are the most
thoughtful ones where “every
nook and cranny” is carefully
considered, where each space
has a purpose, and every detail
has a reason for being where it
is.
In addition to having a thought-
ful design approach, Holborn
projects must also be innova-
tive. Joo Kim has no interest in
creating buildings that are ordi-
nary or tried-and-true.
“We don’t want to do things the
way they’ve been done before,”
he says. “We believe there is al-
ways a better way, and we want
to find it.”
NOVEMBER - DECEMBER 2019