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8 | Massage Heights
a concept where regular professional mas-
sage services were affordable and convenient.
This desire began their pursuit of the pres-
ent concept through their search for such an
opportunity which did lead to the founding
of the first Retreat in Alamo Heights. Mas-
sage Heights was founded with the mission
to provide regular massage therapy to the
masses by providing an affordable monthly
membership that offered convenience and
professional service, as Franson accounts. At
that point, the Evans reasoned they could
create something that was less costly, but
more compelling with style and services as
soothing to senses as it would be to pocket-
books.
Franson says upon opening their first
store in 2004, it proved to be an overnight
success. In fact, they were so busy at that op-
eration that encompassed some 1200 square-
feet of space in a retail shopping center, Fran-
son himself took notice. There may have