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In celebration of their 25th an-
niversary, Kaldi’s Coffee is pre-
paring internally to host a pret-
ty big party in order to celebrate
their team, vendors, and suppli-
ers – “everyone who has got us
where we are today,” Brett says.
Externally, meanwhile, the com-
pany will launch a new packag-
ing for their coffee bags. They
are also in the midst of intro-
ducing a new canned cold brew
product.
Looking forward, beyond the
anniversary, Brett says the com-
pany’s goal is to continue to
“grow smartly.” That means con-
tinuing to expand into new re-
gions with retail stores, building
their brand in the community
through events, and then gradu-
ally introducing their wholesale
offering. It also means continu-
ing to get better, at every level.
“That’s the key to our success,”
Brett concludes. “Every day
we’re trying to continually im-
prove. We trying to hire the best
people we can, we try to retain
them to the best of our ability,
and we try to provide the best
coffee experience possible.”
Growing
smartly
JULY/AUGUST 2019