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Dajcor Aluminum | 7

customer service.” In the extrusion of alumi-

num, metal may be malleable, but the man-

dates of the manifesto were unalterable. The

directives called for unwavering attention to

detail in understanding exactly what custom-

ers want, and need, when seeking solutions

fromDajcor. Service guidelines also dictated

absolute and consistent quality in produc-

tion, and delivering on every assurance pro-

vided to a client, but not in a way that merely

satisfies orders, no, Dajcor set out to exceed

expectations. “A lot of companies may say

they focus on customer service, but this is

how we live and breathe here. Customer ser-

vice is what propels everything we do,” says

Young. Dajcor’s service efficiencies often led

them to under promise, but over deliver. For

example, orders that needed to be fulfilled

within four weeks were often completed in

only two. And today, when the demands on

their business are drastically different than

what existed when Kilby took over, Dajcor’s

delivery performance rates (just shy of 100

percent) are among the best of any industry

in North America.

ALL-IN-ONE ACCESS

Yet, to more fully account of Dajcor’s tran-

sition requires explanation of the second

principle in their strategy – diversification.

February 2019 |

Business World Magazine