March 2015
| Business World
241
the hotels, and we're always doing a promo-
tion or incentive like buy one, get one free.
"We watch the market very closely," Marilyn
continues. "So that when things are slow, we
can offer great deals to the consumer."
Moving forward, Dolphin Cove has no in-
tent of slowing down. The Burrowes' have
revealed their 2015 plans to build two new
locations outside of Jamaica, on the Turks
& Caicos islands Grand Turk and Providen-
ciales. As well, they have a third location in
Jamaica in development in St Lucia. In ad-
dition to the new locations, a breeding pro-
gram for its Atlantic Bottlenose dolphins was
put in place in 2010, with the goal of making
the company self-sufficient in the supply of
their dolphins.
It's clear to see that after 14 years in the tour-
ism industry, DolphinCove have truly estab-
lished themselves as a leader in the tourism
industry, and will continue on their reputa-
tion for delivering an unforgettable experi-
ence to visitors from around the world.
