Business World |
March 2015
240
ment, and having their dolphins swim in
natural Caribbean Sea. As opposed to a tank
like many aquatic parks, dolphins here can
enjoy their habitat accompanied by different
fish, rays, and other forms of sea life much
the same as they would in the wild. By show-
casing the animals in a natural environment,
Dolphin Cove have also taken the initiative
to educate their guests on how to help pre-
serve environments such as these.
"Our brand is to have the dolphins in the
ocean," says Marilyn. "Which is their natural
habitat, and we educate our guests on the en-
vironment and solutions to protect it."
When it comes to marketing, Dolphin Cove
has partnered with a nearby attraction to
help draw even more people to experience
the wonders of their park and its activities.
As well, Marilyn notes that by watching the
market with an attentive eye, they're able to
offer the best prices to guests who want to
see the very best of Jamaica.
"We've partnered with Dunn's River Falls,"
she explains. "Which has been very benefi-
cial for us. We also market heavily through
