March 2015
| Business World
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move providing more opportunities to inno-
vate.”
An integral component to their brand iden-
tity, InTouch Health’s innate ability to dis-
rupt the industry with its forward-thinking
technology doesn’t come without obstacles.
By valiantly sticking to their ethos, the com-
pany’s vision remains striving towards con-
tinuous development, innovation and access.
“To achieve ubiquitous physician access we
are moving more and more towards the con-
sumer platforms. So whatever a doctor hap-
pens to have in their pocket or their bag – be
it an iPad or an Android or Windows-based
machine, we are able to make that physician
accessible all the time,” Wright said. “How-
ever, we have less control over consumer-
based hardware, making it harder to create
the optimal user experience. For example the
quality of the audio system is fundamentally
limited by the hardware microphone. We
must find more ways to deliver a great expe-
