BWM - April 2015 - page 17

April 2015
| Business World
17
pany will handle all of our franchise sales
and marketing, and the other will handle our
customer sales and marketing side. That's go-
ing to be coming online May 1st, so we have
most of our 93 US regional markets partici-
pating in that. "
Beyond simply reaching a larger demo-
graphic, the company remains committed to
delivering only the highest-quality cleaning
services. While the competition may rely on
the lowest prices to draw in clients, choosing
Jan-Pro comes with a guarantee of satisfac-
tion.
"Most of competitors are selling on price,
we've actually taken a 100% opposite view
of that," Thompson explained. "We believe
that customers that buy commercial cleaning
services have been disappointed in the past
because they've paid a low price and gotten
poor service."
"We're promoting dramatic differentiators
to the customer," Thompson continued."We
have a guarantee which is -in my opinion-
unmatched in the industry. We guarantee to
customers that we're going to develop a cus-
tomized cleaning schedule for you, we're go-
ing to execute that to 100% of your satisfac-
tion, and if you're not happy with it, call us
and we'll fix it within 24 hours and you'll get
a complementary cleaning if we don't."
As a company that not only survived, but in
fact managed to grow during the 2008 re-
cession, Jan-Pro Cleaning Systems is poised
to reap the benefits of a recovered economy.
With goals of continuing a steady growth
rate of 12-15%, as well as the expansion of
the sister brand Maid Right, the company
certainly has a bright future ahead of it.
"Coming out of the 2008-2010 recession, we
were able to sustain positive growth through
that time, and now we're starting to see econ-
omies heal up a little bit," said Thompson."If
we can grow $30-40 million per year in the
next five years, I'm hoping we'll be a $450-
500 million company in five to seven years.
That's just for the Jan-Pro brand.”
"Our expectations forMaid Right, in the first
five years, will hopefully be 150- 200 region-
al franchises sold domestically.With both
brands continuing to show strong growth,
the future looks very promising.”
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