Business World |
April 2015
16
which had the efficacy of 48 hours, up to one
year through our Endure system, which is a
tremendous advancement in technology and
disinfecting."
MOVING FORWARD
Adaptability is a cornerstone of any success-
ful business venture, and a trait which Jan-
Pro Cleaning System certainly possesses.
One changing landscape which the compa-
ny is prepared to tackle is marketing; as the
validity of online advertising has become
apparent, Jan-Pro is set to update their strat-
egies in order to reach the most potential
franchisees and clients.
"Marketing has changed dramatically in the
last five years," said Thompson. "The digital
age has been ushered in and anyone that's
not utilizing that to the best of their abili-
ties, you're probably going to be deficient in
your growth."
"We are in the process of redesigning our
website to ensure its accessible not only from
a laptop or desktop, but also on mobile," he
continued."Our goal is to have 100% of our
offices making a commitment to digital mar-
keting, and that package includes a myriad
of things. We've hired two companies exter-
nally to handle that functionality; one com-
