April 2015
| Business World
129
and share it with people.”
The long list of award success is not lost on
the team at Adelbert’s. A passionate bunch
who are fueled by hops and making a beer
that they themselves want to drink. It’s beer
for the people, made by the people.
“Internally, it’s just a nice morale booster and
a good feeling that what we’re doing is being
recognized,” Zomper Haney said. “We think
we’re making good beer, but when you get
an award for it, you’re thinking: ‘great, other
people agree, we are making awesome beer’.
It makes us feel really happy and cool.”
“Externally, it helps from a marketing stand-
point,” she continued. “Consumers get really
excited when they’re looking at a beer and
they say ‘I really want to try that one because
it won an award’. They really connect with it
and there’s that kind of notoriety aspect of
drinking beer sometimes.”
FOOD + WINE = HARMONY
In a crowded craft beer market like Austin,
Texas piquing the curiosity of people is a
guaranteed way to build brand presence and
