Business World |
November 2014
44
CFO to the company’s legal counsel in order
to get proper guidance.
Epcon also ensures that franchise
ownershave the ability to network and work
closely together for both guidance and sup-
port, which can help newer franchise owners
prosper in their market area.
MARKETING
Franchise owners are able to adapt the mar-
keting brochures and information given to
them by Epcon to fit their local area and
market, says Rini. “Buying a home is a very
local matter and requires local marketing
knowledge. We encourage franchise owner-
sto do their own marketing while maintain-
ing brand compliance,” he states.
The company’s national website plays
an important role in marketing, with all lo-
cations listed online as well as an emphasis
on national branding programs.
Epcon encourages professional and
strong relationships with Realtors, who have
a strong knowledge of their local market and
can endorse the Epcon Brand to potential
home buyers states Krohn.
A BRIGHT FUTURE
In 2013, Epcon came out with a second line
of detached homes that complements their
initial version of the detached condos, and in
2014 they introduced a new attached prod-
uct based on their original pinwheel design
concept.
