the provincial capital of Regina.
“Safety is an important part of our
corporate culture,” said Shea Haverstock,
Mosaic’s public affairs manager. “By
continuing to support instrumental
programs like STARS, we are committed to
enhancing the quality of life for our
employees and the communities in which
they live.”
Additionally, STARS has run a fundraising
lottery in Alberta for the last 21 years and is
the only programof its kind to have sold out
in each. Another innovative appeal, CEO
Rescue in the Rockies, set an organizational
record for the largest dollar amount raised
inone day–$1.3million.
“It’s a unique model for success that we’ve
put together here in Western Canada,” said
Ron Dufresne, STARS’ vice president of
Saskatchewan operations. “We’ve been very
fortunate that we have a compelling story to
tell, and a long track record of performance
and impacting lives in communities. Put the
two together and it’s a natural that people
want tobe a part of it.”
May 2014
| BusinessWorld | 63
