which, Mullet said, is an environment
created to enhance the creativity and
communication between those related
functions.
The staff was much smaller, approximately
20, as recently as four years ago, but
increased awareness of the products and an
expansion in the company’s global reach to
places like Europe and Australia has since
warranted the quintupl ing of the
employment roster.
Still, the United States remains the No. 1
territory for sales, Mullet said, and the
company’s top customers are small or
May 2014
| BusinessWorld | 151
