f you’re looking for your grandfather’s
pontoonboat, keep right on looking.
I
Because Triton Industries is taking what’s
long been considered the brown-paneled
station wagon of the water world and
making it, gasp…cool.
The 29-year-old Michigan manufacturing
operation bui lds boats under the
“Manitou” brand from a 50,000-square
foot facility in Lansing, and is using
innovative designs both above and below
deck tomake itself a go-to choice for buyers
in a burgeoning post-recession recreational
market.
A move to a new building with triple the
manufacturing space is planned later this
year.
The company has 80 employees these days –
a rise of nearly double since the depths of
June 2014
156 | BusinessWorld |
