ifies
“It’s obvious pressure,” he said. “One thing I
was told in grad school is that 99 percent of
all third-generation companies fail, and
that I shouldn’t even look at this as an
opportunity; I should look far and wide to
find a different industry as a whole to get
into.
“But my personality is that that’s more of a
challenge than
Indeed, his mere
the latest stage of a
that beganwhen his grandfather
Juan Salinas and John Salinas, founded
business in 1979, not long after Juan Salinas
hadmoved the family fromCorpus Christi,
Texas to the PacificNorthwest.
it is a gospel.”
presence at the company is
prolonged evolution
and father,
the
July-August 2014
| BusinessWorld |185
