January 2014
| Business World Magazine | 187
We’ll have to wait to see how it goes. But
anything even approaching that would be
well into the future.”
A more short-term objective is the
continuation of a process that began when
the company was approached by person-
nel from Neyland Stadium – home of the
University of Tennessee’s football team,
which seats more than 100,000 fans – to
open a concession stand on game days.
Two stands were open and drew rave
reviews during the recently complet-
ed 2013 season for the Volunteers, and
stands are also being opened at Thomp-
son Boling Arena, which hosts the men’s
and women’s basketball teams along with
concerts and other special events.
“It’s an avenue in our backyard where
we don’t have to build or invest tons of
money,” Fricks says. “We just go and do
what we do well, which is serve good
food. It’s another growth vehicle in the
city of Knoxville and it provides tremen-
dous brand exposure for Calhoun’s.
“We think it’s a win-win for everyone
involved.”
